Anyone who loves the outdoors knows how important it is to take care of it. At A.S.Adventure, that belief shapes the choices we make every day. Not through big promises, but through practical action. In the products we offer, the services we provide, the brands we work with and the way we give products a second life. Our goal? To keep improving, making an impact and driving innovation.
Corporate responsibility
We believe in our contribution and act on it.
Our approach?
At A.S.Adventure, we focus on where we can make the biggest difference as a retailer. That includes the quality of the products we sell, as well as care and repairs, rental, second-hand, waste management, partnerships and our own COâ‚‚ emissions.
We know we can't do everything at once, but we do know where we're heading. Our efforts focus on six key areas:
Quality products
A jacket, backpack or pair of walking boots that lasts for years doesn't need replacing as quickly. That's why we work with leading brands that invest in quality, carefully selected materials and responsible production. We also look beyond the product itself. We ask our brands to be transparent about their environmental policies, working conditions and animal welfare standards.
Because most of our emissions are generated outside our own shops, offices and warehouses, a large part of our work depends on the brands we partner with. Through Yonderland, the outdoor retail group A.S.Adventure is part of, we work with Science Based Targets. This means our climate targets are measured against a scientifically recognised framework. By 2027, Yonderland aims for 74.6% of the brands it works with to have Science Based Targets, validated by the Science Based Targets initiative (SBTi).
The longer it lives, the less it impacts.
Circular services
Maintenance and repairs
Taking good care of your gear helps it last longer. It saves you money and is one of the simplest ways to reduce your own impact. With Care & Repair, we help you keep your clothing and equipment in great condition for longer. We do that through professional services such as repairs, maintenance and our washing service. In addition to that,
we also provide practical tips to help you care for your gear at home, so you can enjoy it for longer instead of replacing it.
Rental
Some adventures call for equipment you only use occasionally, whether it's skis, a trekking backpack or camping gear. In those cases, hiring often makes more sense than buying. Our rental service helps equipment stay in use for longer, keeps it well maintained and prevents it from sitting unused. Better for the planet and your wallet.
Second-hand
Did you know that, on average, people in Belgium only wear a piece of clothing eight times before they throw it away? What a waste - especially because those clothes are often still in great condition. That’s why at A.S.Adventure, we give high-quality clothing for both kids and adults a second (or even third) life. And if you bring something in,
you'll receive a voucher in return. It's our way of taking a stand against the throwaway culture.
Protecting nature
Spending time outdoors does us a world of good. It helps us slow down, recharge and reconnect. That's why we're committed to protecting the places that make those moments possible. For many years, A.S.Adventure has supported organisations that protect, restore or improve (access to) nature. Not because it's a trend, but because we want future generations to enjoy the outdoors just as much as we do.
Supporting people
Through our own brand, Ayacucho, we support vulnerable families and young people. Ayacucho is a member of 1% for the Planet, meaning 1% of its annual revenue is donated to initiatives that support both environmental and social causes.
Since 2009, we've partnered with Solid, a Belgian organisation that supports community projects in Peru, India and Kenya. Solid invests in education, employment and long-term local development through initiatives such as weaving and knitting workshops, helping people build a fair and sustainable income. This is how we transform the success of a growing brand into meaningful support, with the proceeds flowing back into the communities where they're needed most.
We’re in it together
Responsible business isn't something you tackle alone. A.S.Adventure is part of the Yonderland Group, Europe's largest outdoor retailer. That means we're also contributing to the group's ambitious sustainability goals.
How does A.S.Adventure approach responsible business?
Good question. And a fair one too.
Below, you'll find answers to some of the questions we're asked most often. About plastic, suppliers, working conditions, animal welfare and Ayacucho. No perfect sales pitch - just clear, honest answers.
Our partners and suppliers commit to the amfori BSCI Code of Conduct. This framework helps retailers, importers and brands monitor and improve working conditions in factories and workshops.
Our buying teams also stay in close contact with suppliers and brands. We ask about their policies, the audits they carry out, and the organisations and certifications they work with. Step by step, this helps us build a better understanding of our supply chain.
We stay in close dialogue with the brands we work with. That happens through our buying teams and through clear terms and conditions for our suppliers. We ask about topics such as:
- Code of conduct: what commitments has the brand made regarding wages, child labour, health and safety, and working conditions?
- Memberships: which organisations is the brand affiliated with, such as Fair Wear Foundation or Fair Labor Association?
- Labels and certifications: which recognised product labels or certifications can the brand demonstrate?
- Concrete action: what steps has the brand recently taken to improve its environmental impact, social responsibility, animal welfare or circularity?
The information we gather helps us make better-informed decisions. It also allows brands to learn from one another and share good practices.
Plastic rightly has a bad reputation. But when it comes to transport and storage, it can also serve an important purpose. Thin plastic packaging helps protect products from moisture, dirt and damage. It takes up very little space, which means less air is transported, and in many cases it can also be recycled.
That doesn't mean we use plastic without thinking. We continually assess where it's really needed and where we can reduce it. For every type of packaging, we look for the best balance between protection, volume, transport efficiency and recyclability.
The name Ayacucho refers to the region in Peru where the brand's story began. While some products are linked to that region, not every Ayacucho product is made there. Our support for local communities happens through projects run by Solid, which invests in education, employment and local initiatives to help people build a more sustainable future. The production of Ayacucho products is managed through our buying teams and close collaboration with our suppliers.
We only accept down that is sourced as a by-product of the food industry. We do not accept down from live-plucked birds or from geese that have been force-fed for foie gras production. Wherever possible, we also offer alternatives to down.
We expect the suppliers and brands we work with to consider animal welfare throughout their production processes. We do not tolerate practices such as the mistreatment of angora rabbits or mulesing in sheep. These requirements are also included in our Code of Conduct and in frameworks such as the amfori BSCI Code of Conduct.
No. We do not use real fur in our Ayacucho collection, and we also refuse products from other brands that contain real fur.
Initiatives in the spotlight
A lot happens behind the scenes, but we're also proud to share the projects we're actively working on. Here you'll find articles and stories about responsible business, repairs, second-hand, product care, upcycling, extending the life of outdoor gear and the partnerships that help us make a difference.
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