What is corporate responsibility?

For us, it means making the best possible choices for people and the environment at every level of our company. From the selection of our products and the organisation of our working environment to the communication with our customers. And we want to continue to focus on corporate social responsibility in the future. We are gradually coming closer to a green, environmentally conscious, and healthier world.    

 

A.S.Adventure is part of the A.S.Adventure Group and is owned by the private equity organisation PAI Partners. They also impose strict CSR standards on the companies in their portfolio.


1. Sustainable range

“We consciously choose high-quality brands and products that leave as few traces as possible. The bar is especially high for our own brand Ayacucho®: we work with recycled raw materials in our seasonal collections where possible.”

 

We like to make it as easy as possible for you to buy ecologically responsible. Find out more about, sustainable labels on the sustainable guide page or simply use our sustainable product filtering. Our ambition? To create a range that consists of increasingly sustainable brands so that every choice is a responsible choice. In addition, we strive for the fundamental value of respect for human rights. Fair trade is the norm for us.

2. Recycling & upcycling

“Those who undertake sustainable business take into account the costliness and scarcity of our natural raw materials and energy resources. Through large and small interventions within our company and in our stores, we reduce our ecological footprint together.”

 

It’s a given for us to eat and drink from reusable cups, bottles, and plates. But we prefer to go one step further. Where possible, we give products a second life: we donate slightly damaged clothing, shoes, and backpacks to the Kamiano organisation for the homeless. Where possible, we recycle our window displays into reusable shopping bags. And we always choose FSC-certified* wood for our shop furnishings. A little effort on our part goes a long way to help the environment.

 

* The FSC label guarantees sourcing from a responsible origin, i.e. from sustainably managed forests and/or recycling.


Learn how to buy sustainably and take care of the outdoors


3. Ecological causes

“Thanks to our partnership, Natuurpunt was able to preserve and protect nearly 26,000 hectares of nature reserve in Flanders, volunteers from Natagora restored more than 4,200 hectares of a nature reserve in Wallonia, and we have already protected 60,000 hectares* of rainforest in the Amazon via Cool Earth.”

* This is the size of approx. 88,000 football fields.

 

We take action to preserve our beautiful planet with the support of our customers. Our ecological causes Cool Earth, EOCA, Natuurpunt, and Natagora do not remain on the sidelines, but actively battle to protect the diversity and quality of our natural environment, both locally and abroad.

 

Read more

4. BeeOdiversity

Two BeeOdiversity hives have been buzzing with activity for several years now at our headquarters in Hoboken. With almost 100,000 bees on our land, we contribute to the conservation and stimulation of biodiversity.”

 

Increasingly more plant and animal species are going extinct, thus disrupting the natural balance and threatening the disappearance of entire ecosystems. And the survival of the bees is also at risk. Regeneration and protection of bees are crucial to maintain the diversity of our diet.


5. We Care

“With the ‘We Care’ programme, we ensure a healthy mind in a healthy (outdoor) body for every employee. This includes things like an innovative environment that provides inspiration. But our employees are also (literally) given the space to be creative and feel good.”

 

Sincerely happy employees in an inspiring working environment give the best of themselves with passion. Together, they all determine the success of A.S.Adventure. We also like to pamper our colleagues. By investing in their well-being, we simultaneously ensure growth: a great win-win! Together, we push boundaries every day.

6. Ayacucho & Solid partnership

“A knitting workshop that provides work for underprivileged women, shelters for teenage mothers, and a cheese factory that uses its profits to finance social projects in the region. These are the projects we support annually using the proceeds from our Ayacucho® products.

 

Solid is working on sustainable community development in Peru, India, and Kenya. A.S.Adventure donates funds to Solid for every Ayacucho® product sold. The foundation is a strong model in which we encourage people to work so that they benefit from it in the long term. “Give a man a fish and you feed him for a day. Teach a man to fish and you’ll feed him for a lifetime.” Together, we create opportunities for those who really need it.

 

Read more


7. Sustainable printed matter

“With all the printed matter that we produce daily – from leaflets to the A.S.Magazine – we feel that it is our responsibility to impose strict ecological requirements upon our printers. We thoroughly study how we can make a difference per type of printed matter.”    

 

From recycling, the use of paper with FSC labelling (i.e. sustainability guaranteed), and ecological inks to heat recovery and CO2-neutral printing techniques: every printing house that A.S.Adventure works with makes special efforts to keep their environmental impact as low as possible. It is a must for us and the planet!

 

These are our ecological printers

8. Renewed web packaging

No more plastic shipping packaging and more efficient handling

 

“At A.S.Adventure, we put our money where our mouth is. We have been looking for a more sustainable solution for our packaging for a long time now. In 2020, all the (FSC-certified*) pieces of the puzzle finally fell into place.”

 

* The FSC label guarantees sourcing from a responsible origin, i.e. from sustainably managed forests and/or recycling.

 

The new web packaging has optimised dimensions so that less air is transported. It is also easier and quicker for our employees to use and handle. We also said goodbye to plastic tape and white plastic bags. From now on, we’re using FSC-certified paper packaging and boxes! There is only plastic around the products themselves, but we would like to make future online shipments 100% plastic-free. Curious about how we plan to do that?

 

Almost 100% plastic-free


Sustainable advice

That greener, healthier world we talked about earlier? Anyone can help us achieve it; even a small adjustment can have a big impact.


Make your adventures ecologically responsible

A shared, yet also personal responsibility

 

“You’re probably familiar with the expression ‘the world is a book, and those who do not travel read only one page’. Discovering the world is an adventure and we can only encourage it. As long as it’s done in a responsible manner.”

 

 

It is up to each of us to deal with our travel consumption with common sense. For example, save air travel for longer holidays, offset your CO2 emissions, and avoid flights for short city trip. This is a smart investment with an eye on the future, such as new train and bus connections. And if you calculate the emissions of your travel plans on Treecological, you might still opt for that walking or cycling holiday nearby. We’ve already found the most sustainable (ways to) travel.


Don’t let microplastics escape

Reduce the impact of microfibre pollution

 

“At A.S.Adventure, we love brands that are actively involved with the environment, for example, by following certain regulations or presenting the right labels. Thanks to our private label Ayacucho jacket, made from recycled PET bottles, we too are focusing on recycling plastics.”    

 

When you wash synthetic clothing, minuscule particles of plastic are unavoidably released, which make their way to the oceans via wastewater and pose a major threat to the environment. This is why we encourage everyone to wash these on a shorter, colder cycle and to air out your clothing instead of washing them unnecessarily.  

 

More about microplastics


The origin of alpaca wool

Alpacas and small farmers deserve a good life

 

“We should be grateful that we can use natural products from animals to keep us warm. So we must treat these animals with respect.”

 

The knitwear products of our private labels Ayacucho and Nosho are made in Solid’s knitting workshop in Peru. The alpaca wool comes from animals that can graze outside and walk around on a huge terrain. They get shelter, good nutrition, and they are sheared once a year.

 

Shearing is done correctly; it’s actually quite necessary: otherwise, the alpacas may suffer from excess wool growth. By the way, did you know that alpaca wool has a low environmental impact with a large socio-economic impact? In fact, 99% of the farmers are small farmers with alpacas. So you are helping twice – as long as you buy from brands such as Ayacucho and Nosho, which are transparent and fair in the origin of the wool.


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