Corporate responsibility is one big journey full of peaks and curves where we always want to make the best and fairest choices for people and the environment. Our goal? Always striving for improvement, impact, and innovation. We know our responsibility and we take it as best we can, every step of the way. Not empty words, but a real commitment.
Claudia Verswyver crowned Sustainability Professional 2025
Out of over 250 candidates, our Sustainability Lead, Claudia Verswyver, was awarded the title of Sustainability Professional of the Year 2025! A fantastic recognition – not only for Claudia, but for our entire team at A.S.Adventure and Juttu. Together, we continue to take both small and big steps towards a more sustainable future.
Our approach?
We at A.S.Adventure take a thorough approach. We look at every link in our business to see what improvements can be made. And that’s what we actively pursue: from building a more environmentally conscious product range and repairing your gear to our specific CO2 reductions, River Cleanups, and international support for people in vulnerable situations.
There are a lot of actions we take, always within a bigger picture. These are the six areas under which all our sustainability projects and responsible efforts fall:
More eco-conscious products
Circular services
Protecting nature
Supporting people
Reducing and upcycling waste
Reducing CO2 emissions
More eco-conscious products
“The longer it lives, the less it impacts.”
That’s why you’ll find quality clothing and gear at A.S.Adventure - it's built to last. And we're happy to guide you through the features that make our products a more responsible choice.
Protecting nature
Nature is the place where we, as human beings, can mentally unwind and physically indulge ourselves. It is the green lungs as well as the blue veins of our planet. But unfortunately, our way of life puts a lot of pressure on nature. That is why A.S.Adventure is actively committed to a number of outdoors partners. Not just to be trendy or since the Covid era, but from the very beginning. Because we believe that future generations should be able to enjoy the same relaxation and adventures as we do.
Supporting people
We support underprivileged families and teenagers with our own brand, Ayacucho. One percent of every product sold goes directly to support Solid and TADA. This is how we create impact both internationally and locally.
Reducing and upcycling waste
We also take responsibility when it comes to waste. On the one hand, we make an effort to create less waste; on the other, we reintegrate it wherever possible. This includes things like donations, recycling, and upcycling. Something we are increasingly working on!
We’re in it together
Corporate responsibility is one of A.S.Adventure’s absolute focal points, and we are not alone in that. Our company is part of the Yonderland Group, Europe’s largest outdoor retailer, which means we are also part of their ambitious sustainability plan.
Towards a carbon-neutral enterprise
Renewable energy contracts, new LED lighting, more electric commercial vehicles, and optimised heating, air-conditioning, and logistics processes. Thanks to those interventions, we are already CO2 neutral today in terms of our direct emissions, and we offset the rest. Our goal is to be completely climate-neutral as a company by 2030. We are already well on our way towards ‘net zero’!
Critical questions? We are happy to answer them!
Questions are free. Do you wonder what we are doing to make our (web) packaging more sustainable, whether we can guarantee that the products we sell were made in correct working conditions, or what we are doing to limit the impact of microplastics? We collected the most frequently asked questions on various topics around the theme of 'sustainability' (in the broad sense of the word) and tell you our honest answers.
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