About King Louie – At the creative heart of Amsterdam Louie Lucie was founded 30 years ago. Since the very First day a true vintage brand with love and attention to authenticity and design classics. Contemporary interpretations of traditional styles, designs and qualities. Louie Lucie is friendly and cheerful aiming to make consumers happy. Social and unpretentious, full of positivity and passion to make beautiful products. Louie Lucie claims an unique, own style being averse to fast fashion aiming to surprise and inspire consumers.