Fjällräven’s durable backpacks and clothing prepare you for any outdoor adventure, whether you’re travelling far from home or just hiking around the neighbourhood. Every item in Fjällräven’s collection is designed based on Swedish core values such as functionality, sustainability, and timeless design. All the raw materials (such as wool and cotton) are produced in New Zealand in an environmentally friendly way. So you can put your mind at ease and enjoy your new jacket or jumper.


You may already be familiar with Fjällräven thanks to their iconic Kånken backpack. It’s been incredibly popular for years and is an integral part of the street scene. The practical and unique design makes this backpack a true icon. Whether you’re in the mountains, by the sea, in town, or at school, the Kånken is an eye-catcher that you can take with you wherever you go.


The special G-1000 fabric is another of Fjällräven’s flagship products. It’s a combination of organic cotton and recycled polyester that adapts to different weather conditions. The super strong fabric is windproof, water-repellent, and protects you from UV radiation, making it ideal for outdoor outfits. You’ll find G-1000 in their jackets and trousers, as well as in their backpacks. Have you noticed that your things have become less waterproof? Then you just go over it with Greenland Wax, an environmentally friendly wax block. That way, everything will be like new again.


Do you still have doubts about which trousers or jacket to choose? The Greenland jacket is a true brand classic that says a lot about Fjällräven’s roots. It is a hard-wearing favourite, both in nature and in the city.


If you know that Fjällräven was born in a Swedish village surrounded by green forests, steep mountains, and the mighty sea, you’ll understand why their products are so robust and durable. The first practical tests in this beautiful environment were therefore equally tough! The brand also likes to give back to nature, which is why the Arctic Fox Trust – after the animal from their well-known logo – was established, among other things. Fjällräven’s raw materials are also sourced or reclaimed with love for nature, like the recycled wool it uses. It goes without saying that many of their products have received the ‘With love for Our Planet’ sustainability label.  So, in other words, it comes highly recommended by A.S.Adventure.

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