Step by step, we are reducing our impact
Despite all our efforts, we are permanently aware of our own environmental impact. Since 2021, we have therefore been working within a strong holistic programme, containing clear commitments, goals and actions. For ourselves, suppliers and our customers.
We want to make a positive impact on our environment, our people, customers and employees. This requires investment and, above all, a strong, critical mind. As an outdoor retailer, we are therefore the link between producers and customers. We are in a unique position: on the one hand, we can influence brands and suppliers to produce more sustainably and take the lead. On the other hand, we want to guide our consumers on how to buy more sustainably, maintain their purchases better, and enjoy the 'outdoors' in a more sustainable way.
Discover our 2022 achievements in the full Yonderland sustainability report
"Sustainability in a company is a journey full of turns, peaks and lows in which we are always striving to improve our impact on our planet and our people. We need to understand and face our impact but, above all, keep focused on what we can change, step by step. We believe in our contribution and act on it"
(Claudia Verswyver, Sustainability Lead Retail Concepts)
Who is Yonderland?
A.S.Adventure, together with Juttu, is part of Yonderland. This group originated in Belgium when A.S.Adventure made several acquisitions. In 2000, there was the acquisition of Outdoor and Cycle Concepts in the United Kingdom and Ireland. In 2007, international expansion continued with the acquisition of Bever in the Netherlands. The name was initially A.S.Adventure Group, but Yonderland has been the new name of the international group since May 2021.
Yonderland stands for a positive world. One in which we are always discovering and open to wonder. Literally translated, yonder means ‘at some distance in the direction indicated; over there’. Yonderland is Europe’s largest outdoor retail organisation, offering consumers a wide range of products and services for outdoor adventures, either close to home or abroad. We distinguish ourselves by a high-quality product range, a high level of expert advice, and the excellent service we provide to our customers. All this is combined with a unique in-store and online shopping experience. We strive to continuously inspire our customers to enjoy a happy, healthy, and sustainable outdoor lifestyle.
Some 2022 accomplishments from the Yonderland report
"We make the sustainability of a product our priority. Firstly: Reduce. Do not buy what you do not need. Restore: restore things that are still reusable. Reuse: Share. Only when you’ve exhausted all those options, do you recycle."
(Bea De Beuckelaer, CEO Retail Concepts)
Curious about all the Yonderland Group figures?
How can we make a difference together?
Being more aware of how we produce, distribute and buy is a collective responsibility. Not only for manufacturers and distributors, but also for everyone who shops with us and for A.S.Adventure itself as an organisation. And it is also our duty to call for action.
What can you do as a brand or supplier?
• Start creating more sustainable product lines
• Let us know which products are extra sustainable
• Start mapping your ecological footprint
What can you do as a consumer?
• Do your research or inform yourself concerning the right (and most qualitative) products
• Take care of your things
• Is something broken? Then try to repair it (or have it repaired) first
• Rent first, buy later: the perfect way to know if something really suits you
• Travel more sustainably to your next destination
• Don’t throw away the equipment that you don’t use anymore; pass it on
• Bring your equipment to us so we can recycle it
