Element
The brand’s focus may be on skaters, but even if you’ve never been on a board before and just like wearing streetwear, you can turn to Element. Would you describe your style as casual, relaxed, but with a hefty dose of individuality? Then style your loose fit trousers with a warm zip-up hoodie or fleece and head out. The collection’s for boys to men!
By the way, did you know that Element has cared about the environment from the beginning? “Our goal was simple: to be the best we could be, in the most honest and ethical way possible,” said founder Johnny Schillereff. There’s a reason behind the brand’s logo being a tree (which also refers to the wood the boards are made of) and its slogan being “Wind Water Fire Earth”.
By the way, Schillereff knows what he is talking about. He started skating at the age of five and his entire childhood was shaped by the forests and pristine nature of California. In 1992, he founded the Underworld Element brand, which later evolved into Element Skateboards, and has been a home for professional skaters for years. Time to ride!
