About A.S.Adventure

At A.S.Adventure, we want to inspire people to expand their horizons by sparking their curiosity. And we do it with success; since 1995, A.S.Adventure has become the ultimate outdoor and leisure concept with over 48 stores in 3 countries.

We've created a unique experience with a retail environment where experience, service, and quality products are key.


With Explore More, we let our customers enjoy inspiring A.S.Magazines, adventurous workshops, and inspiring talks to experience the outdoors to the fullest.

From American stock house to outdoor and lifestyle concept

Our story starts with the Lathouwers family. They started a hardware shop in Hoboken in 1937. A second one was added in Borgerhout 15 years later. In 1958, they took over their first Stock Americain at Antwerp’s Vogelmarkt.


After a while, the company owned five 'American stock houses' (hence the name ‘A.S.Adventure’) that sold surplus US Army equipment from World War II. Starting in 1995, founder Emiel Lathouwers wanted to distinguish his stores by offering a unique mix of outdoor and lifestyle products and the rest is, well… history.

The A.S.Adventure manifesto

A manifesto for us and for you

From mountain climbers to backyard campers, from globetrotters to urban explorers: every kind of adventurer feels at home with A.S.Adventure. Because after all, adventure is everywhere. For us, adventure is not a destination or activity if you look at it in a broad sense. It’s not a round-the-world trip or kayaking on a wild river. It does motivate you to be more positive and conscious about the way you live your life. The reason why we dare to deviate from the seemingly safe path and go out to constantly discover new things. In every facet of life, with respect for people and the environment.


Although our customers and staff all share this vision of life, each person still experiences it in a very different way. Make your own choices because it is your unique adventure!

The very best expert advice

What really sets A.S.Adventure apart? The expert advice we have in-house. Our trained and passionate teams, in the stores and in our after-sales and customer service, are committed to giving you the best service.


You’ll meet our dedicated staff when you drop by one of our stores. They’ve all got specialised knowledge as well as experience. And because they continuously attend training courses as well as test products, they know exactly what you need.


Our buyers and experts closely follow the latest developments, trends, and technologies. They regularly meet with our suppliers, go to trade fairs, and know about the production and technicality of materials.

Our services: beyond just good

Do you have extraordinary plans? You can count on our team’s help before, during, and after your purchase.

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Laundry service

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Shoe care

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Shoe repair

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Clothing repair service

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Snow Atelier

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Personal shopping

Here’s how we help make a difference

Corporate social responsibility is a journey full of curves and mountains where we always want to make the best and fairest choices for people and the environment. Our goal? Always striving for improvement, impact, and innovation. We know our responsibility and we accept it as best we can, every step of the way. No empty words, but a real commitment. We scrutinise every link in our business to see what innovations and improvements can be made. This is how we build a more sustainable product range and our after-sales service.


Are your hiking shoes worn out after all those kilometres? Then we’ll repair them. Are you ready for something new anyway? Then donate your old stuff and put it in the Recycle Boxes. It is then either donated or forms the raw material for a new product.


Our rental range, tangible carbon reductions, and support for the underprivileged at home and abroad are also part of our corporate social responsibility.

Join us

Are you inspired to become a part of our story?

Explore More-community

From exclusive events and special discounts to pages full of inspiration in A.S.Magazine four times a year: that’s Explore More.

Working at A.S.Adventure

Adventure is everywhere, even in the workplace! We are looking for passionate colleagues who go the extra mile.

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