With well over 300 sustainable items, it’s not difficult to add a nice ‘green’ garment to your outfit. Whether you’re exploring that undiscovered wilderness or traversing the urban jungle, Patagonia is always there for you. When it comes to style, they offer timeless and simple designs – because buying sustainable doesn’t have to be difficult.
Has the weather taken a turn for the worse? The Patagonia raincoats with Torrentshell technology keeps you dry in any storm, while the extraordinary breathability of the fabric makes it less likely that you’ll sweat a lot. In addition to being high-tech, Patagonia also cares about nature, which translates into the most sustainable production possible. A good example is their NetPlus initiative: broken plastic fishing nets are recycled into a sustainable material. This way, marine animals do not get caught in them, but the nets get a second life as down jackets, fleeces, shorts, or hats.
The very first Patagonia products were designed by a group of active surfers and climbers. They named their company after the natural area at the southern tip of South America. A key ambition of the brand is to reduce their CO2 emissions. This how they try to minimise the harmful impact on nature, which they love so much. In addition, Patagonia supports small protest groups (grassroots movements) in their fight against the climate crisis.