About Salewa - SALEWA is passionate about mountain sports – ambitious alpinism and the mountain experience. Founded in Munich in 1935, the management-led, family-owned company is now located in the Dolomites of South Tirol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials with progressive designs. SALEWA is committed to upholding high environmental and social standards. Its success is built on a strong sense of regional identity and a belief in quality and values. The brand’s in-depth knowledge of mountain sports is reflected in its pursuit of finding new ways to build better, game-changing equipment. Progressive Mountaineering is about more than just performance, it is about gaining inspiration from the mountain environment, personal development and sharing experiences. Each new generation of alpinists redefines mountain sports anew. SALEWA is inspired by and helping to shape this constant evolution.
With the icon “SALEWA Committed”, the brand has defined its new guidelines and criteria representing the commitment of the brand to protect the environment and all people who play a part in the manufacturing and use of its products, including the communities along the supply chain. To receive the icon “SALEWA Committed”, a product has to fulfill both mandatory criteria - Chemical verified and Social Audit- and at least one additional criteria among PFCS free, upcycled, recycled content, responsibly sourced down – RDF certified and natural/ renewable materials. A long way to go, but the brand is improving step by step. SALEWA wants its consumers to know what they are buying.