About Powerbar - PowerBar has become an essential part of the sports nutrition industry and is constantly challenging itself to offer the best products possible. Whether you are a high-level sportsman or an amateur, PowerBar products offer you the energy intake you need at every stage of your daily life: from preparation to optimisation and recovery. Their objective? To help you redefine your performance and your goals! The brand offers products that are healthy, energizing and taste great, while meeting the highest quality standards. Aware of the environmental and social changes taking place in our society, PowerBar has decided to embark on a complete rebranding. Following with the essence of the brand, their new slogan "Evolving Mindset" represents the importance of a constant search for improvement for the brand. PowerBar wants to inspire its target group to redefine their performance.

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