WOWOW: visible and safe on the road
WOWOW is a Belgian brand with one clear mission: to make you more visible in traffic. Whether you’re cycling, walking or running in the dark, WOWOW’s reflective accessories help you get around safely. From reflective armbands and hi-vis vests to reflective details on rainwear, they’ve got you covered.
WOWOW products are tested in real-life conditions and designed to be quick and easy to put on and take off. WOWOW is made for anyone who’s on the move at dusk or in the dark: cyclists, runners, walkers, children on their way to school and commuters alike.
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