About Marc O’Polo
THE LYRICS OF FASHION
When we listen to a new song, our first response is aesthetic—we take in the melody, the harmony and rhythm. If we like what we hear, we go deeper, paying close attention to the lyrics, evaluating the artist’s intention and discovering the song’s true meaning. The music leads on a journey of emotion. And the same happens in fashion: We start by being attracted to a beautiful outfit, then become curious about the values, materials and motivations behind it—the lyrics of fashion, so to speak. And so, for S/S 2018, we explore MARC O’POLO’s own lyrics of fashion, namely sustainability and innovation, combined with a typical casual character and a contemporary attitude. Just as important is the unmistakable style of the brand, which is why MARC O’POLO continues to pursue its path as a premium casual fashion label this season, with undiminished passion for the beauty, modernity and simplicity for which the name MARC O’POLO has stood for 50 years.