Casual day? Then choose a T-shirt with graphic designs or polka dots. This kind of T-shirt becomes much more than a basic thanks to King Louie. Our tip: combine King Louie clothing with subtle items to make all the cheerful prints stand out. Add a pair of rugged ankle boots and fun accessories and your outfit is complete. As long as you feel good because you’re Louie’s queen.
Did you know that King Louie was founded in the creative heart of Amsterdam? Founders Ann and George first sold second-hand clothing at the Noordermarkt, but it wasn’t long before they started designing their own pieces. What began in the 1980s with some vintage finds has now become an international brand that exudes freedom, optimism, and individuality.

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