Despite all our efforts, we are permanently aware of our own environmental impact. Since 2021, we have therefore been working within a strong holistic programme, containing clear commitments, goals and actions. For ourselves, suppliers and our customers.
We want to make a positive impact on our environment, our people, customers and employees. This requires investment and, above all, a strong, critical mind. As an outdoor retailer, we are therefore the link between producers and customers. We are in a unique position: on the one hand, we can influence brands and suppliers to reduce the impact of their production, and to take the lead. On the other hand, we want to guide our consumers on how to make a more informed purchasing choice and how to maintain their purchases better, so they can enjoy the 'outdoors' better and for longer.
Discover our 2023 achievements in the full Yonderland sustainability report
"Sustainability in a company is a journey full of turns, peaks and troughs where we are always striving to improve and impact our planet and our people. We need to understand and face our impact but, above all, keep focused on what we can change, step by step. We believe in our contribution and act on it"
(Claudia Verswyver, Sustainability Lead Retail Concepts)
Who is Yonderland
A.S.Adventure, together with Juttu, is part of Yonderland. This group originated in Belgium when A.S.Adventure made several acquisitions. In 2000, there was the acquisition of Outdoor and Cycle Concepts in the United Kingdom and Ireland. In 2007, international expansion continued with the acquisition of Bever in the Netherlands. The name was initially A.S.Adventure Group, but Yonderland has been the new name of the international group since May 2021.
Yonderland stands for a positive world. One in which we are always discovering and open to wonder. Literally translated, yonder means ‘at some distance in the direction indicated; over there’. Yonderland is Europe’s largest outdoor retail organisation, offering consumers a wide range of products and services for outdoor adventures, either close to home or abroad. We distinguish ourselves by a high-quality product range, a high level of expert advice, and the excellent service we provide to our customers. All this is combined with a unique in-store and online shopping experience. We strive to continuously inspire our customers to enjoy a happy, healthy, and sustainable outdoor lifestyle.
Some 2023 accomplishments from the Yonderland report
"“We are actively looking to our partners, to our brands, to our suppliers, to our landlords. To achieve real change with regards to climate change and lowering our environmental footprint collectively, we need the support and transparency from our partners.”
(Bea De Beuckelaer, CEO Retail Concepts)
Curious about all the Yonderland Group figures?
How can we make a difference together?
Being more aware of how we produce, distribute and buy is a collective responsibility. Not only for manufacturers and distributors, but also for everyone who shops with us and for A.S.Adventure itself as an organisation. And it is also our duty to call for action.
What can you do as a brand or supplier?
• Start creating more transparent product lines
• Let us know more about products (including information about accreditations)
• Start mapping your ecological footprint
What can you do as a consumer?
• Do your research or inform yourself concerning the right (and most qualitative) products
• Take care of your things
• Is something broken? Then try to repair it (or have it repaired) first
• Rent first, buy later: the perfect way to know if something really suits you
• Travel more sustainably to your next destination
• Don’t throw away the equipment that you don’t use anymore; pass it on
• Bring your equipment to us so we can recycle it
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