A.S.Adventure is part of Yonderland, Europe’s largest outdoor retail group, allowing us to reduce our environmental footprint on a much larger scale.
As an outdoor retailer, we love nature - and we feel the responsibility to protect it. For years, and based on our own convictions, we have been taking steps toward a smaller environmental footprint. But as part of the Yonderland group, we're taking it even further: together with our sister brands, suppliers, and partners, we're strengthening each other’s positive impact.
Look at it this way: A.S.Adventure is one link in a larger chain. And by joining forces, we reduce the impact of the entire chain every day - little by little, and sometimes with big leaps. An ambitious sustainability programme, launched by Yonderland in 2021, is our guiding principle. Wondering what steps we have already taken, and what our ambitions are?
Discover our achievements from 2024 in the Yonderland sustainability report
“Corporate responsibility is one big journey full of twists and turns, ups and downs. Along the way, we strive to make the fairest choices for people and planet. We focus on what we can change, step by step. Not perfect, but determined. Because real impact starts with action.”
Claudia Verswyver, Sustainability Lead Retail Concepts
Who is Yonderland ?
A.S.Adventure, together with Juttu, is part of Yonderland, the largest outdoor retail group in Europe. The group originated in Belgium when A.S.Adventure expanded through several acquisitions – including Outdoor and Cycle Concepts in the UK and Ireland in 2000, and Bever in the Netherlands in 2007. What started as the A.S.Adventure Group was renamed Yonderland in 2021.
And the name says it all: “yonder” literally means “over there” or "further ahead" - capturing the spirit of discovery and wonder. Yonderland connects people to nature through a wide range of products and services for outdoor adventures, whether far from home or just around the corner.
What sets us apart? Quality, expertise, and service. Both in-store and online, we provide a unique shopping experience, offering expert advice and a carefully selected, more responsible product range. This is how we encourage everyone to be outside more – good for a happy, healthy, and greener lifestyle.
Featured: 3 key figures from the 2024 report
“Sustainable change can only be achieved in collaboration. This is why we consciously choose brands and suppliers who take responsibility for people, planet, and society.”
Bea De Beuckelaer, Managing Director of Retail Concepts (A.S.Adventure, JUTTU)
Curious about all the Yonderland Group figures?
How can we make a difference together?
Making a positive impact on our environment is something we do together - it's a shared responsibility. How we produce, distribute, and buy: it all makes a difference. That's why we're committed to leading the way, while encouraging others to join us in taking action.
For example, we challenge brands and suppliers to rethink the impact of their production processes, and we take the environmental footprint of products into account in our purchasing decisions.
And when you shop at A.S.Adventure, we help you make better-informed choices. We clearly display any sustainability labels (that we know of) and material details for every product. With Care & Repair, we also help everyone maintain their gear to make it last longer.
What can you do yourself?
Do your research or inform yourself concerning the right (and most qualitative) products.
Take care of your things.
Is something broken? Then try to repair it (or have it repaired) first.
Rent first, buy later: the perfect way to know if something really suits you.
Travel more sustainably to your next destination.
Don’t throw away the equipment that you don’t use anymore; pass it on.
Bring your equipment to us so we can recycle it.
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