icebreaker

icebreaker believes nature provides the best solutions. That’s why, since 1995, the brand has been creating natural alternatives to synthetic clothing, with premium merino wool at the heart of everything it does.

Born in New Zealand in 1995, icebreaker set out with a clear ambition: to pioneer natural performance apparel. For more than 30 years, the brand has been on a mission to redefine outdoor clothing by championing natural fibres and reducing its reliance on petrochemical-based synthetics.

This vision for a more natural, better future is deeply rooted in icebreaker’s values and everything the brand stands for.

As a pioneer in natural performance apparel, icebreaker combines the natural benefits of merino wool with functional design. Discover clothing that is naturally odour-resistant, temperature-regulating and incredibly soft and experience the benefits of natural fibres for yourself.

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Icebreaker understands that outdoor adventurers and sports enthusiasts don’t like to expose their bodies to plastic and unnatural materials all day long. Yet that’s often what happens when you put on synthetic clothing, which is why icebreaker is there for the nature lovers who want to enjoy the planet as much as possible – and do as little damage to the environment as possible in the process.

Whether you’re heading off to distant (and cold) places, going for a brisk walk, or relaxing with a quiet morning indoors – icebreaker’s base layers are so comfortable that you’ll want to wear them everywhere. Suitable as a natural technical underwear for any (winter) sport, as a stylish top layer, or as a super-soft outfit to wear around the house.

Both icebreaker’s underwear and outerwear offer you freedom of movement and optimal comfort, thanks in part to the special seams. An extra piece of fabric has been added to the areas where your clothing faces the greatest challenges from abrasion or rubbing. This way, your favourite item of clothing lasts even longer.

Break your expectations for wool products: the New Zealand merino sheep produces a beautiful natural product that goes against every preconception about wool. Merino wool is a breathable fabric that optimally holds its shape and colour, blocks UV rays, and regulates your body temperature. In addition, this fabric is antibacterial and absorbs unpleasant odours, allowing you to wear your favourite jumper or shirt again after just one night of hanging it out in the fresh air. According to our test heroes, these shirts don’t even smell after seven days without washing.  

icebreaker was founded in 1995 with one mission: outdoor clothing made from natural materials. In an era when plastic-based fabrics were considered superior, marketing a renewable product like merino wool was quite a challenge. Fortunately, times have changed and we are now all more open to sustainable products that are produced ethically – with happy sheep. Icebreaker: move to natural.  
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