White Stuff began in the mid-eighties, when ski-loving founders George and Sean started selling 'Boys from the White Stuff' t-shirts and mad cow hats to fund their trips to the slopes. Six years later, the boys waved the French Alps goodbye and opened the first ever White Stuff shop in Battersea, South London. The rest, you might say, is history. Today the brand has moved away from mad cow hats to instead sell beautiful womenswear, menswear and gift items, featuring its exclusive, hand-drawn prints. Today the company has shops all over the UK and across Europe - with more popping up all the time.