Children's fashion - typically defined by strong signature colours and childlike prints - often varies significantly from the grond ups. THE NEW is different. As reflected in our name, we have committed ourselves to bring the newest fashion trends from the grown ups into our children's designs.
Our collections all reflect Danish design with attitude and style. With a subtle palette of colours and unique prints and edgy statements cut in fashionable yet functional styles, THE NEW collections encourage children to find their own style, away from the normal children's clothing universe. Always with a glint in the eye and a twist of humour.
We obviously still acknowledge the need for children to be children, we love girls in a beautiful dresses climbing trees and boys with open shirts and ripped jeans.