It’s new, it’s fresh it’s Pas N’importe Quoi. Eco meets fashion meets nature meets lifestyle. Katrien Smets launches her second collection of organic basics. The best way to describe it is with the word: ecocentric. It’s an eco fahsion attitude, everything from the use of materials, the ink and the labels. Everything is naturel, good for your skin and nature.
For every item sold they buy 1 M2 of nature back thanks to the collaboration with Natuurpunt.
Katrien Smets wanted to put together all her encounters professionel and personel, het experience in working for TV, her passion for nature and fashion, her travels in one device : Pas N’importe Quoi.
It’s more then a label it’s a lifestyle. We don’t wear, eat, do .. just anything, we want quality and look stylish at the same time.
Katrien uses fashion to tell a story.