The Danish clothing brand minimum was established in 1997 by Peder Tang, when he set up a small clothes shop in the centre of the town of Aarhus, Denmark. His apparel was an immediate hit and spurred him on to create the first minimum menswear, which was launched in 1999. With stores throughout Europe, Asia, Australia and Canada, minimum is now a successful clothing brand on an international scale. Highly influenced by present trends, the brand continues to be at the forefront of Scandinavian fashion. With an underlying hint of Scandinavian cool, when you buy from the minimum range you're guaranteed great fit, high quality and affordable clothing.