ICHI is feminine fashion for the vibrant, sensual and sophisticated city girl. The ICHI girl is a step ahead of ordinary fashion. She is independent and mixes and matches regardless of rules and traditions. That is why she adores ICHI’s designer fashion; its cheerful mixing of styles, its new ways of combining fabrics, shapes and colours and its playful print universe. The unmistakable ICHI spirit perfectly expresses who she is.
ICHI was created in 1999 as the brand for the sophisticated city girl. Since then ICHI has developed into a clearly defined designer’s brand with a strong international reputation for affordable fashion. Today ICHI is found in most major cities in Europe and serve over 1,500 customers worldwide. ICHI is part of the successful brand portfolio of DK Company A/S.