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Ichi is feminine fashion for the vibrant, sensual and sophisticated city girl. The Ichi girl is a step ahead of ordinary fashion. She is independent and mixes and matches regardless of rules and traditions. That is why she adores IchiI’s designer fashion; its cheerful mixing of styles, its new ways of combining fabrics, shapes and colours and its playful print universe. The unmistakable Ichi spirit perfectly expresses who she is.