Haglöfs is built on a strong value-driven foundation; they are reliable, curious and proud. Reliability means that you can rely on your Haglöfs gear to be durable, functional and sustainable. Curiosity comes from constantly evaluating themselves to become even more innovative and relevant. And pride is about our true passion for everything we do – ensuring you look better, feel better and perform better with your Haglöfs gear. With this, Haglöf's vision is as obvious and it is true: we want to inspire people to get out there.