The Elvy bags and belts focus on 'Women on the move". Whether you go into the city, to the beach, a concert or to a festival, you do not want to carry a heavy bag with you. The Elvy bags are convenient, light and can be worn crossover. It carries your essentials like money, cards, make-up and phone. Creator and music freak Laura designed the bags in the collection herself. They carry names of her favorite rock singers like Janis Joplin and Alanis Morissette. Her all time favorite rock band Fleetwood Mac even inspired Laure into the cheer she wants to give to all Elvy lovers: "Go your own way!"