30 years ago, we were the first company to throw out cotton T’s with a new thought: Endurance athletes need apparel that can enhance their performance, not hinder it. In the end we created an entirely new performance apparel market, marked by timeless Swedish qualities of functionality and design. Craft of Sweden comes from a place with a strong connection to the outdoors and serious demand for thoughtful aesthetics. It makes sense that our philosophy would come to this.
Airflow channel construction in our fabrics continually circulates hot and cool air to optimize the athlete’s core body temperature. Our SIX DOT logo embodies this belief representing the constant movement and dispersion of moisture away from the body.
Overheating or freezing the core body temperature is where an athlete can break. Instead, Craft apparel finds the balance through climate control so the body can stay fluid and in stride.