The style is for a sophisticated, young man who has the desire to speak through his wardrobe – and that message is, ‘I’m ready to conquer the world!’ It’s less about what brand he buys- and more about how he puts the pieces together to demonstrate individuality and attention to fine details. This is a brand inspired by the casual and relaxed feeling that you have on Fridays.
Over Casual Friday
December 2013, the launch of a new and exciting menswear brand, Casual Friday by Blend. A slightly grown up line for the Blend man who’s ready to embark on the next phase of his life: the workplace. Casual Friday by Blend is a line of clothing inspired by its term and the style of dressing that developed as a result. Over the years, this newfound way of dressing became a style statement of its own and started to become acceptable on more than only Fridays.
Casual Friday represents the style indicative of casual Fridays. It is designed for a more sophisticated, young, city man who has something to say through his wardrobe. And that message is I’m ready to conquer the world! Slightly inexperienced (as it is his first job) – he wants to be taken seriously and always dresses the part; but remains true to his age and playful maturity.