Everyone is born unknown. Some become legends for the centuries. But only a few get to live as one.
The Björn Borg products are just as long lasting as the memory of the tennis legend's deeds, as breathtaking as his play and as eye-catching as his records.
In the name of the legend, The Björn Borg Collection was founded with Rohdi Heintz as the lead designer. They started off with sports apparel, but with their daring attitude came great ideas; after a few the company took a brave step into the underwear world.
The design team in Stockholm got completely free hands to experiment with prints and patterns, creating collections that blew people’s minds and pioneered the way underwear looked, perfectly aligned with the sagging trend of wearing your jeans significantly below the waist, revealing your true colour.
Now they got back to their roots. The design of the sports apparel was brought back to Stockholm after some good years in Holland and the journey towards becoming the No. 1 Sports Fashion brand for the Active and Attractive has started!