Our AW16 collection is inspired by the unique style history of London. London is a unique patchwork of fashion, culture, music and attitudes; from North, South, East to West there has always been a story. For over 50 years we have been at the forefront. The story of British youth subculture in London can’t be told without Ben Sherman. For London Style Divides our Design team explored this history and heritage. The prominent subcultures and icons from the last five decades make up the DNA of all four corners of the city. Whilst their looks and values may differ, the spirit of individuality unites them all. Each drop represents and modernises an iconic period in British style history; Teddy boy blues, Pinstripe punks, West end mods and East end legends.
About Ben Sherman
In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, he set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England. Having been adopted by many of the significant cultural movement over the past five decades, Ben Sherman now presents a full lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism.