Cycling is second nature to us. AGU encourages you to cycle more. Making that possible is our motivation to work hard every day, for over 50 years. It is embedded in our minds and bodies and as such forms an integral and important part of our everyday lives. This is why, through a wide range of apparel and accessories, we offer all cyclists the means and the ways to enjoy life on the on the bicycle all year long. No matter the conditions, the distance, the roads or the bike you ride.